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10 Most Important Things to Build a Great Website

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There are many essential aspects of a website, from design to functionality. But at the end of the day, the most important thing is that a website can effectively communicate the message of the business or organization it represents. Whether you're a small business or a large corporation, your website is your digital storefront, and it's essential that it accurately represents your brand and speaks to your target audience. We'll discuss some of the most important things to consider when creating or updating your website.

What is a website?

A website is a collection of related web pages, typically identified by a common domain name, and published on at least one web server. The WWW is a public network of websites that can be accessed by anyone. There are also personal websites that can only be accessed on a personal network.

Websites can be the work of a separate, business, or other organization, and are typically committed to a specific topic or purpose. Any website can contain a hyperlink to any other website, so the difference between individual sites, as perceived by the user, can be blurred.

Websites are written in, or converted to, HTML (HyperText Markup Language) and are accessed using a software interface classified as a user agent. Web pages can be shown or otherwise accessed from a range of computer-based and Internet-enabled devices of various sizes, including desktop computers, laptops, notebook computers, and smartphones.

What Do I Need to Start a Website?

If you want to build a website, but you don't know where to start, there are several things you can do to make the process easier. Foremost, it's helpful to create a list of tasks that you need to complete to get your site up and running. 

Below, here’s a step-by-step guide to what you need to start a website.

  • A Goal: Your website can be a great asset to your business, but starting with a clear goal and plan is important. We’ve recommended some steps you can take to identify what you want your site to accomplish, which will be key as you plan your design and development.

  • Web Hosting: The first step in creating a new website is registering a domain name (a web address, like You can generally register your domain name and buy web hosting in one fell swoop since most hosting plans include at least one domain name as part of the package (sometimes many more!). Most site builders offer several types of hosting plans, so you’re bound to find something that works for your budget and website goals.


  • A Design: Web design is the process of planning, creating, and maintaining a website. Common tasks include designing web page layouts, writing code to make the site function properly, and working to improve service.

  • Content: You probably never think twice about how much time goes into the words on your home page, but someone thoughtfully crafted those very strategic words and that’s something you should do as well.


  • Digital Marketing Plan: Squarespace has the tools and templates that allow you to create a beautiful website, plus a suite of online marketing tools that help you sell products, promote your brand, and grow your business.


  • Google Analytics: Google Analytics is one of the most valuable tools every website owner needs, and it's entirely free. Setting it up correctly is easy and one of the first things you should do once your website is ready. Google Analytics provides incredibly rich insights into who your users are, how they found you, and whether they came back again.


The most important thing about a website is its purpose

One of the most important things about a website is its purpose. That might seem like a given, but it's not always the case. A website can be beautifully designed and perfectly coded, but if it doesn't serve a specific function or purpose, it's useless. 

So before you start designing your website, take some time to think about what you want it to do. 

Are you looking to sell products online? 

Share your portfolio? 

Provide information about your company?


Once you know what your website is supposed to do, you can start thinking about the design and functionality that will support that purpose.

10 most important parts of a website

Content is King online. Without content, your website will not get found by the search engines or effectively market your company.

Content marketing is the most cost-helpful form of advertising available. It's also one of the best ways to develop brand affinity and loyalty. Of course, effective content marketing relies on more than just writing a few blogs each month. It's about creating a resource your users will rely on for up-to-date information in their industry that comes from a trusted source.

Make sure to have the following:

  • Detailed product descriptions

  • In-depth product support information

  • A responsive technical support section

  • Easy to find contact information

  • Product manuals, white papers, sales sheets, user manuals, etc.

1. Domain names

Your website's domain name is one of the most important things about your site. It's one of the first things people see, and it's how they'll remember your site. A strong, relevant domain name is key to establishing your brand and driving traffic to your site. When choosing a domain name, make sure it's easy to spell, appropriate, and relevant to your business. 

You also want to make sure it's available as a .com domain. If you can't find the perfect domain name, consider using a brandable domain name instead.

2. Readability

When it comes to your website, the most important thing is that your visitors can read it. Eye-catching visuals are great, but if your text is difficult to work out, no one will stick around long enough to appreciate them. 

That's why it's so important to make sure your font is big and easy to read, and that your line spacing is generous enough so that each word is legible. 

Don't go too crazy with fonts, either a couple of different styles can be interesting, but anything more than that, and you'll just make your page look confusing. Keeping your text simple and easy on the eyes will help you keep readers engaged and interested in what you have to say.

3. Your website should be easy to use

One of the most important things to remember when creating or redesigning your website is that it should be easy to use. Your website is likely the first impression potential customers will have of your business, so you want to make sure it's a good one! Make sure all of your information is easy to find, that the website is visually appealing, and that the user experience is smooth. Navigation should be simple and relatable, and pages should load quickly. 

Test your website on different devices and browsers to make sure it looks and works the way you want it to. If you're not confident in your design skills, consider hiring a professional web design agency to help you create a website that's both attractive and effective.

4. Your website should be updated regularly

You may have the most beautiful website in the world, but if it's not updated regularly, it's doing you more harm than good. Out-of-date information and broken links are a huge turnoff for website visitors, so it's essential to keep your site fresh and current. 

This doesn't just mean adding new content, make sure to delete old content that's no longer valid, too. Check your links regularly to make sure they're all still working, and update your images and styling to keep things looking modern. It may seem like a lot of work, but it's worth it in the end!

5. Easy navigation

Navigation is one of the most important aspects of your website. Your users should be able to find what they need at the click of a button. An easy-to-use menu bar and clear guide as to what each page is about will keep your users happy, and in turn, help your business prosper.

6. Fast loading

Website loading speeds are paramount: even a delay of a few seconds can cost you, visitors, if your page takes too long to load. Slow websites generally rank lower on Google and have a high ‘bounce’ rate when people tend to leave before the page loads. 

There are various things you can do to help speed up your website, and these are often things you can do yourself, saving money on web developers.

7. Search engine optimization

You may have what you consider to be a perfect website, but if no one can find it then the chances are that you’re not going to get much business from it. There are ways around this, however, and one of them is to use the services of an SEO specialist to help your website get nearer to the top of search engine rankings.

Many website owners focus on increasing their rankings a process known as search engine optimization or SEO. Whilst keywords still play an important part, adding too many can have negative effects. Other tactics such as backlinking may help to up your rankings.

8. Website security

So many sites have been hacked these days and lost valuable information required for their business, but also destroyed their reputation by users not trusting the site.

Website security covers all aspects of your website, to ensure that it is operating at 100%, this means protection against viruses, secure email and file exchange, and therefore the protection of your data.

9. Online reputation

A strong online presence is an important part of promoting your business to potential clients. Make sure visitors have a positive experience on your website, provide a clear summary of the services you offer on your homepage, and consider hosting a blog to share additional details about your products or services. Review the content frequently to make sure everything is up-to-date and accurate.

10. Social media integration

If you have a Facebook and Twitter page for your business, it’s worth advertising these pages on your company website. Various plug-ins can allow people to quickly follow you on Twitter or like your page on Facebook from the homepage of your website.


A website is an important part of any business, and it's important to make sure that your website is serving its purpose. You should make sure that your website is easy to use, up-to-date, and readable. Having a strong domain name is also important, as it helps your customers remember who you are and what you do.


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